Instituto de la Mujer
The Instituto de las Mujeres of Pedro Escobedo, is a body of management of the municipality whose main goal is to promote a culture of respect for women gender perspectives.
It was created a logo that communicates the values listed above, but above all, have the ability to identify women in three areas: delicacy, freedom and power. The result was a symbol that represents a «thrush bird», a species that is part of the fauna of the region. Its strokes are simple and organic, accompanied by some details in gradients, which stand out certain parts of the bird. The range of colors used, part of a pink color and its shades, denoting us understanding, sensitivity, and above all femininity.