Symmetrical lines, angles, minimalism and an impeccably crafted aesthetic. It is the description of the work carried out by Ion Lucin, spanish graphic designer specialized in Branding, Illustration and Motion Graphics.
The main idea of the project is to create a bike with the smallest number of elements possible, rescuing only the gist of the object. in the words of Lucin, with the help of symmetrical lines and angles It was possible to create a structure that will integrate with the rest of the elements.
The result is a bicycle with a modern and sophisticated design that, When looking from side, seems completely painted with a tone matte black, but when viewed from a specific angle, appears a bright orange tone that contrasts perfectly with the colour and structure of the bicycle.
The project is accompanied by a job of branding, as well as a font that, in design integrates very well to the general conception of the project.