The imagotypes of the summer Olympics Games

By Cancerbero Studio27 July, 2016

With regard to the prompt inauguration of the Olympic Games in Rio 2016, we share you a review of the identities used throughout history for this summer fair.

It is important to highlight that the first seven editions of the Olympic Games. OO., they were represented in its entirety by illustrated advertising posters that were the late 19th century modernist aesthetics and the Art Deco in the first decades of the century last. These sought always to exalt the values and the spirit of the games of the old.



Starting from 1924, for the Olympic Games in Paris, It was when it was used for the first time a logo to represent them.

Olympic Games in Paris 1924
Reiterating the previous idea, was for this fair where is made the first effort of giving to the event of a call sign symbol, beyond posters.


This consists of a monochrome shield with an illustration of a galley that has deployed candles, In addition to the phrase 'I. Paris Olympics 1924 – French Olympic Committee» and accompanied by the use of the slogan - inspired by the Catholic priest Henri Didon- «Citius, Altius, Fortius».

Olympic Games in Amsterdam 1928
After two years of unsuccessful nominations, the opportunity finally arose to the Netherlands to organize the games of 1928.


Of the logo has been found No information about your graphic justification, beyond that is fully readable the word 'Olympics' in Dutch, as well as headquarters and the same year.

Los Angeles Olympic Games 1932
After organising them in 1904, the games come back to the United States, This time with a reduced participation of competitors, product of the serious economic situation of 1929.


The symbol of this edition, We noticed the presence of color as well as a shield with the flag of the United States. UU., over that 'lie,' the five Olympic rings (with a change in the arrangement of the same) and a white band with the motto «Citius, Altius, Fortius»; a laurel branch crosses the Olympic rings. This isotype, accompanied by the number of the Edition is, the headquarters and the year of completion of these games.

Olympic Games in Berlin 1936
The Olympics made under the period of the Nazism, it enjoyed an emblem that sought to prove to the world the magnificence of the nazi regime.


It was composed of the Olympic rings (in the same configuration that the latest edition) serving as support for the same Eagle that alighting at the Brandenburg Gate, symbol of the city. This composition was part of a campaign whose bottom reads the inscription "Ich Rufe die Jugend der Welt"!» that Spanish reads "I call upon the youth of the world!». To the bottom margin, We can observe, the Edition, year and host the Olympics.

London Olympics 1948
After 12 years of pause product of the II World War, the Olympic Games. OO. they were in London, England.


For this edition, We have a illustrated in black and white logo where is it the BigBen Tower, with the hands pointing to the 4:00, time scheduled for the opening of the event. Front of it previous, find the rings Olympic (This time, with a Setup more similar to the current) devoid of color, as well as the name of the city and year of preparation. The number of the Edition part of the whole at the top.

Is in these games, When it starts the tendency to include in these imagotipos to elements that are characteristic of the headquarters.

Helsinki summer Olympics 1952
For the year of 1952, the games arrived in the Finnish city of Helsinki.


The emblem of these games is simple, of vertical rectangular structure with the characteristic of the country's flag colors, Blue and white. In her, stands out the figure of the the Olympic Stadium Tower the five rings and the year of preparation. Below we find the Edition number and the name of the city.

Melbourne summer Olympics 1956
For 1956 held the «Friendly games», first and only Edition where share headquarters two countries, because Sweden was it responsible of them evidence of horseback riding, product of a quarantine affecting the equestrian in the oceanic headquarters.


In that year, Melbourne has a logo of classic features, composed by the illustration of the Olympic torch on a map of Australia. The Olympic rings, resume the configuration shown in the Olympics in Los Angeles and Berlin. On each side, We see company Laurel wreaths and circumscribed inside texts of the profile of a stadium Olympic. The entire composition, in color verde.

Olympic Games in Rome 1960
For 1960, the games arrive in the Italian capital, and is it first tests were developed for the disabled in the same facilities and headquarters that the Olympic Games.


On this occasion, the Emblem evokes a fairly ancient origin, acquiring an aspect of classical sculpture. Presents the image of the Wolf capital Wolf breast-feeding to Romulus and Remo, founders of the city according to legend. Under this composition, they appear the year written in latin, as well as the Olympic rings.

Tokyo Olympic Games 1964
For 1964, come the first games to Asia, the city of Tokyo in Japan.


This is the first edition in which the logo developed is the Steering axis of a whole identity designed for various applications in games, creating are even a Code of pictograms specific, In addition to be watershed in providing more tools of the usual, for the increased requirements related to the advertising media.

The logo developed for this fair, consists of a red circle with a tonal gradient, representing to the flag of Japan. Under this, find the rings Olympic, the name of the city and the year in a golden hue.

Olympic Games in Mexico 1968
The first summer Olympics to take place in Latin America, they were in Mexico for the year of 1986.


For this Edition and following developments in the graphic image that demanded every edition of the Olympic Games, the components were used in publications and posters, all the ambience and decor Olympic headquarters. It is the first time that a comprehensive program of Olympic identity arises.

The main logo of the fair, developed by Eduardo Terrazas, Pedro Ramirez Vazquez and the U.S. Lance Wyman, It consists of a typography formed from those patterns formal of them Indian Huichol and influenced by the aesthetic of the op art and kinetic art.

In the same, read the word «Mexico» accompanied by the number 68, and are created from black lines, more the five Olympic rings, only elements in color; This base was the landmark for all the graphic communication system. The color, In addition to its use in the Olympic rings, It was used in all its glory for the remainder of the applications, highlighting a new pattern of specific pictograms designed exclusively for the Olympics.

Munich Olympics 1972
For the year of 1972, the 20th games arrived to Germany West, event marked by the kidnapping and murder of the team Olympic of Israel.


The logo developed by German designer Oil Aicher, It is considered by many the best in the history of the Olympics.

In the same way that previous editions, the image of the event is extended more than that only a logo: developed the structuring of identity, as well as a program full of signage. Even, they were the first Olympics with a pet, the dog Waldi.

From full to the logo, This is composed of circular symbol resolved from a spiral accompanied by the name of the city and the year in which the games were organized. With the geometric element, is seeking to make reference to the flashes of light emanated from the right moment in which lights the caldron for the Olympic flame.

Montreal Olympic Games 1976
For the year of 1976, the Olympic Games are held in the Canadian city of Montreal, This, After four failed attempts Headquarters to organize games.


The symbol developed uses them rings Olympic as an element integrated in itself same, obtaining a geometric form that seeks to denote the podium of the winners, as well as the M initial of the name of the city, all of this in red. The logo is completed at the bottom, with the word «Montreal» as well as the year of organization of the Olympics, This black.

Moscow Olympics 1980
The Decade of the 80's begins with the Moscow Olympics, those with the lowest participation in history, Noting the absence of the United States.


The logo on this occasion was carried out by the designer Vladimir Arsentyev. Consisted of a set of parallel red lines, arranged in a shape pyramid that sought remember the Kremlin flag, having a five-pointed star in its upper part; the Olympic rings are at the bottom of the composition.

Los Angeles Olympic Games 1984
For 1984, the Californian City again took charge of the Olympics, This after no-show no applications for your organization After having transcended the economic failure which resulted in the Montreal games in the 76.


The representative of this edition image sought projecting the dynamism and freedom which presuppose the capitalism, which be makes noticing in the use of them stars of the American flag as the main element.

Three star they are which are arranged in the main symbol, expressed with lines in blue colors, White and Red; they refer in addition to the competitiveness and energy characteristics of sport. The logo is full with the legend “Games of the XXIIIrd Olympiad Los Angeles", as well as with the Olympic rings at the bottom.

This happens to be the First Edition that used the Olympic rings as a complement to all the logo, denoting a use non-compulsory and without any graphic link to the main composition.

Seoul Olympic Games 1988
The games returning to the Asian continent as a country which had with a dictatorial regime for 1988, Coreal South.


Seoul presented for your event, the graphic use of traditional pattern «samtaeguk», commonly used in the decoration of the houses and other popular elements of that culture. Cited: «the logo focused its explanation on the» centripetal and centrifugal forces represented by the tricolor spiral of isotype. While the centripetal movement symbolizes the global harmony to join the people of the world and with Korea, the centrifugal movement evokes the forward March in search of happiness and the prosperity of the man».

The logo is completed with the Olympic rings at the bottom, as well as with the number of the Edition, the year and host the games.

Barcelona Olympic Games 1992
The Olympic Games come to Spain for the first time to 1992, This after having been overcome many political conflicts around the world.


The official emblem of the fair, was developed by Josep Maria Trias and on this occasion, the specific weight is given to the Figure athlete, rather than a significant trait of the host country/city. To allude to the artistic tradition of the headquarters and also give it a Mediterranean style, It was necessary a symbol with organic strokes that pretend to be done «hands».

This element can be seen the gestures of an athlete while jumping and is composed of three strokes: the first blue, forms the head and is identified with the Mediterranean; the following yellow, is a stroke curved to represent them arms and symbolizes the hospitality; the last Red, simulate be them legs and symbolize the dynamism.

Atlanta Olympics 1996
In this edition of the Olympic Games, It commemorates the 100th anniversary of the modern Olympic Games and the Organization of the same falls in Atlanta, United States.


The symbol developed for these Olympics representative isotype, represents the Olympic flame composed of stars in various colors, on envelope a caldron of classic features. This last, consists of the number 100 on the centenary and the same Olympic rings in gold colour. Under this composition and completing the logo, the name of the city and year are. The whole is a green rectangle and Golden frame.

Sydney Olympic Games 2000
The first games of the new Millennium, be held in the city of Sydney, Australia in the year 2000.


The emblem of these Olympics was presented by the Australian city as the «Athlete of the Millennium» and consisted of traits that sought to denote the distinctive Australian landscape along with some of their most popular items. In blue, at the top of the logo symbol, We find a line that looks like the Sydney Opera House and seeks to represent the Olympic flame; the other deals are silhouettes of three boomerangs and they make up the figure of the corridor. All of the above, It settles on the name of the headquarters, year and more down, the emblem of the rings.

Athens Olympic Games 2004
After several attempts, Athens returns to a JJ host. OO. for the 2004.


The logo developed for this edition, presents a «kotinos» that was the laurel wreath that was used to reward to the winners in the games of antiquity. This last, in color white is located within a box blue of edges irregular and stuffed with strokes similar to those left by watercolor, What seeks to evoke the movement of the water, as well as the clouds.

Under the isotype, We find the name of the headquarters, as well as the year written in a typeface Verdana and accompanied by the Olympic rings more in the background.

Games Olympic of Beijing 2008
For 2008 was given the more expensive Edition of history in the hands of China, However they were great organizational success.


The emblem was designed by Guo Chunning. It is known as «Beijing dancing» and represents the Figure of an athlete in white on a red background. That symbol seeks to remind the traits that let the stamps traditional of the culture china, In addition to the Chinese ideogram 京 (Jing), whose meaning is «capital» in obvious reference to host the city is the capital of China. Under this, We find the name of the city and the year, This time in a font that resembles be traced «hands», In addition to the Olympic rings.

London Olympics 2012
The edition of 2012 It takes place in the city of London again.


In this edition we have to the most controversial logo. It was developed by the Studio Wolf Ollins and after your presentation, It was the target of a host of reviews ranging from deleting it from «ugly» from assumptions encrypted messages that made reference to the nazi swastika, as well as to the word «Zion». The majority of the first, without any justification.

The symbol is composed of four shapes geometric that seek to represent them four digits of the year 2012. Within the first two, We find the word «London», as well as the Olympic rings. The emblem as a whole is inspired from the «Graffiti», as well as the urban aesthetics in some areas of the city, this with the eagerness of approach is to them values of youth.

Olympic Games in Rio 2016
In this last edition, after Mexico in 1968, the games return to Latin American land, but this time in Rio de Janeiro, Brazil.


The logo of this edition, return to the features of the first years of the new century compositions, formed by a configuration symbol, logo, Olympic rings. Designed by the Agency Tatil, It is of an image formed by it Union of three figures you like to be people taken from the hand and that seek to symbolize Fellowship, Union, passion and modernity, in green, yellow and blue. At the bottom of this, We find the name of the city and the year in a font script, that accompanies perfectly to the symbol, denoting at all times energy; under, the Olympic rings are present.

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