Meralia is an online store, dedicated to the sale of handmade accessories made in Mexico.
Like a new brand, it was necessary to make a graphic identity that allow to communicate its essence.

A concept that was easy to recognize was developed, based on the artisan fabric of Mexican garments. This was reflected in two elements: the symbol of the isotype identifying of the brand and a texture developed to accompany all the graphic elements. The symbol represents a letter ‘M’, which is the initial of three words in spanish: «mujer» (woman in english), «mexican» and «Meralia». The chromatic range was selected to communicate the mexican identity. The typography used, is a serif type and seeks to denote characteristic features of mesoamerican prehispanic elements.

2016, accessories, art, artesanal, branding, Cerberus, colorful, design, design, graphic design, entrepreneur, graphic design, handmade, identity, isotype, jewelry, letterhead, logo, logotype, meralia, Mexico, Pink, Purple, Queretaro, studio, texture, trending, women,